Privacy Notice


This Privacy Notice gives you information on how we collect and use your personal data when you use our website, request information or content from us, or otherwise contact us with an enquiry. It also covers how we use collect, store and use personal data in the normal course of our business and business development activities. The Notice states who we might share personal data with, and how long we usually keep it, your legal rights and how the law protects you.

Collection of Personal Data

Personal data means any information about an individual from which that person can be identified, directly or indirectly. It does not include data where any identifying information has been removed (anonymous data).

We collect personal data:

  • When you register on this Website to subscribe for updates or download material
  • If you contact us by email or telephone with a business enquiry
  • In the day to day course of our business, for example in developing business contacts, developing new business opportunities and undertaking project work on behalf of our clients.
  • When we undertake market research studies. A separate Privacy Notice applies for market research studies

The personal data we collect includes:

  • Name and contact details such as telephone number and email address
  • Professional details such as company, job title, role and professional expertise
  • Other information that may be relevant to the legitimate conduct of our business

We may collect, use, store and (where appropriate) transfer any personal data that you provide to us or that we collect, as described in this Privacy Notice.

Lawful Basis

In most cases, our lawful basis for processing your personal data is based upon Legitimate Interest. It is necessary for us to store and process personal information in order to develop business opportunities, deliver work on behalf of clients and maintain our business networks.

If you subscribe to receive information and updates from us via our Website and consent to us processing data for this specific purpose our lawful basis for processing your data for this purpose is Consent.

FirstPartner Ltd acts as the Data Controller for data collected by FirstPartner through our Website, research and business development activities. In some cases, FirstPartner’s clients may act as Data Controllers. In most cases FirstPartner will act as the Data Processor, however in some instances third-party providers or partners  may also act as Data Processor.

How We Use Personal Data

The personal data we collect may be used by FirstPartner in the following ways:

  • To provide you with the service that you have requested or to respond to an enquiry that you have made
  • To send you a link to content you have requested
  • To send you occasional email updates on new FirstPartner research, content, news and services
  • We may also occasionally contact you by email or telephone to request feedback on research or other services we have provided you with
  • We may occasionally contact you by email or telephone to request your participation in, or contribution to, research we are undertaking
  • To track usage of our Website pages

Use of Cookies and Analytics

A cookie is a small text file written to an individual’s hard drive that contains a user ID and records those areas of the Website that have been visited by the user.

We use Cookies and similar tracking technologies to track the activity on Our Service and store certain information. Tracking technologies used are beacons, tags, and scripts to collect and track information and to improve and analyze Our Service.

You can instruct Your browser to refuse all Cookies or to indicate when a Cookie is being sent. However, if You do not accept Cookies, You may not be able to use some parts of our Service.

Cookies can be “Persistent” or “Session” Cookies. Persistent Cookies remain on your personal computer or mobile device when You go offline, while Session Cookies are deleted as soon as You close your web browser.

We use Google Analytics to track usage of our Website. Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Website. This data is shared with other Google services. Google may use the collected data to contextualise and personalise the ads of its own advertising network.

You can opt-out of having made your activity on the Service available to Google Analytics by installing the Google Analytics opt-out browser add-on. The add-on prevents the Google Analytics JavaScript (ga.js, analytics.js and dc.js) from sharing information with Google Analytics about visits activity.

For more information on the privacy practices of Google, please visit the Google Privacy Terms web page:

Invisible ReCAPTCHA

We use an invisible captcha service named reCAPTCHA. reCAPTCHA is operated by Google.

The reCAPTCHA service may collect information from You and from Your Device for security purposes.

The information gathered by reCAPTCHA is held in accordance with the Privacy Policy of Google:

Opting Out Of Receiving Communications

If you register on our Website, you will be given the opportunity to let us know whether you are happy to receive occasional communications from us. If you subsequently decide that you do not want to continue to receive marketing communications from us please let us know by sending an e-mail to

Sharing of Personal Data

We may make Personal Information available to third parties contracted by us to help us process payments, market  our business or deliver the professional services we offer.  All our third-party service providers are required to take appropriate security measures to protect your personal information in line with our policies and are subject to confidentiality agreements.

We use Zoho as our CRM system and Mailchimp as our marketing platform. By subscribing to receive updates from us, you acknowledge that your information will be transferred to Mailchimp and Zoho for processing. Information on Mailchimp’s and Zoho’s privacy policies at and

We have a contractual partnership with The Human Chain Ltd, a consulting company with whom we collaborate closely on business development, marketing and project delivery. We may make data available to The Human Chain where that is necessary for legitimate joint business development and project delivery purposes. Our relationship with The Human Chain is governed by confidentiality agreements.

We will not otherwise share, sell, rent or loan any Personal Information, with or to any other company or organisation for marketing or other purposes.

Storage and Transferring of Data

We have put in place measures to protect the security of your information.

The data that we collect from you is stored with a provider that may be in a country outside of the EEA. Any such transfer of your personal data will be carried out in compliance with the applicable laws.

We have put in place appropriate security measures to prevent personal information from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal information to those employees, agents, contractors and other third parties who have a business need to know.

We will only retain your personal data for as long as necessary to fulfil the purposes for which we collected it.

Your Legal Rights in Relation to Your Personal Data

Under certain circumstances, by law you have the right to:

  • Request access to your personal data. This enables you to receive a copy of the personal data that we hold about you and to check that we are processing it lawfully.
  • Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected.
  • Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have exercised your right to object to processing (see below).
  • Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation that makes you want to object to processing on this basis.
  • Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of personal data about you, for example if you want us to establish its accuracy or the reason for processing it.
  • Request the transfer of your personal data to another party.
  • Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent.

If you wish to exercise any of the rights set out above, or if you have any questions about this privacy policy or feel that your privacy has been compromised, please contact us at

Changes to this Privacy Policy

We may update our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page.

We will let You know via email and/or a prominent notice on our Website, prior to the change becoming effective and update the “Last updated” date at the bottom of this Privacy Policy.

Updated March 2020