We believe that effective business decisions are driven by market insight

Market Insight

Are you developing a product or marketing strategy, defining a new proposition, planning to move into a new market or seeking a better understanding of current or potential customers?

We combine our considerable market expertise with targeted market research and analysis to help our clients understand complex market and customer scenarios. We do this through a mix of deep-dive customer interviews, market mapping, trend analysis, revenue opportunity forecasting and customer and competitor profiling.

We translate our findings into clear, actionable recommendations to guide your proposition, Go to Market, sales and marketing strategies.

Prioritising Market Opportunities

We have worked closely with high profile business payments Fintech Modulr Finance to understand and prioritise business opportunities within a number of potential target sectors. This work has helped Modulr to focus its proposition, business development and sales resource on the verticals and segments where customer need and revenue opportunities are greatest.

Responding to Customer Needs

Our work supporting a leading card scheme in its preparations for PSD2 SCA and 3-D Secure 2.0 has involved extensive insight research amongst banks, other payment service providers and merchants. This has identified levels of readiness, needs for support and Strong Customer Authentication (SCA) solutions to complex payment and authentication scenarios and allowed the scheme to respond with targeted solutions, client guidance and support.

Understanding Disruptive Trends

Our research and analysis of technology and market developments in areas as diverse as AI and machine learning, Virtual and Augmented Reality, distributed ledger, 5G and IoT has helped the Vodafone Terminals Group to produce regular briefings for senior management on opportunity enabling technology developments.

Check out our case studies for more information and examples

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Go to Market

An effective Go to Market strategy will maximise market adoption (and revenue!). FirstPartner provides the expertise and experience to guide and support product teams defining and developing new propositions and taking them to market.

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Customer Engagement

Successful marketing and sales requires that you both understand your customers and show them that you understand them. We produce compelling B2B content marketing collateral and help you engage with target sectors and prospects.

Our Insights

Bitcoin Remittance Struggling to Deliver?

A new report from Citi’s Equities Research team challenges the widely held view that Bitcoin delivers simpler and cheaper international remittances.  While the analysis highlights some…
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