We believe that informed content marketing is a valuable tool for companies seeking to build an authoritative presence in a target market and engage with discerning customers.
We also believe that sales teams can only be truly effective when they have a clear understanding of target customers, the sectors they operate in and the challenges they face. This ensures that solutions are positioned to fully address customer needs and deliver tangible benefits.
FirstPartner’s customer engagement services include the drafting and production of white papers and other content marketing and customer guidance collateral; identification of sales prospects; development of target sector and prospect company profiles; and product guides and briefing packs.
Our market expertise, research and analysis pedigree enables us to develop compelling, evidence based stories that demonstrate our clients’ understanding of their customers’ markets and the fit of their solutions against genuine customer needs.
We have, for example, developed a series of white papers for leading Fintech Modulr that examine challenges and emerging solutions around payments processing in sectors including alternative finance, consumer lending and employment services.
At a more detailed level, FirstPartner has authored a series of in-depth discussion papers implementation and product guides covering different aspects of PSD2 SCA and 3-D secure on behalf of a leading Global card scheme.
Sales Team Briefings
We have researched and developed visual customer segment briefings, prospect lists and target customer profiles for sales teams in companies including Vodafone, Oracle and Modulr Finance.
Check out our case studies for more information and examples
Go to Market
An effective Go to Market strategy will maximise market adoption (and revenue!). FirstPartner provides the expertise and experience to guide and support product teams defining and developing new propositions and taking them to market.
We believe the best business decisions are driven by perceptive market insight. FirstPartner undertakes highly targeted market research and analysis to help clients understand complex markets and customer needs.