Telecom Express – Engagement Marketing Collateral

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FirstPartner delivered a deep and insightful piece of research presented in an easy to use visual format. The Market Map has provided us with a valuable tool to communicate the full value we ca deliver. FirstPartner has helped us ensure our clients fully understand all the capabilities we offer to deliver a successful campaign.

Rob Ellis
Managing Director, Telecom Express

The Challenge

Telecom Express was looking for a simple and structured way to engage potential clients and partners.  They wanted to communicate all aspects of their services and how they reach audiences effectively and profitably.

Approach

FirstPartner applied their proven Market Map development methodology to fully communicate Telecom Express’ market positioning and messaging. Client Workshops were held to:

  • Confirm the detailed scope of the Market Maps
  • Confirm the key messaging that the Market Map needed to convey to the target audiences

Key Deliverables

FirstPartner delivered the fully researched and client branded Market Map in electronic format to allow distribution through digital and printed media.

Results

The Market Map is currently in use by Telecom Express in client and partner engagements as a key tool to communicate their capabilities.

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