FirstPartner delivered a deep and insightful piece of research presented in an easy to use visual format. The Market Map has provided us with a valuable tool to communicate the full value we can deliver. FirstPartner has helped us ensure our clients fully understand all the capabilities we offer to deliver a successful campaign.
Rob Ellis
Managing Director, Telecom Express
The Challenge
Telecom Express was looking for a simple and structured way to engage potential clients and partners. They wanted to communicate all aspects of their services and how they reach audiences effectively and profitably.
Approach
FirstPartner applied their proven Market Map development methodology to fully communicate Telecom Express’ market positioning and messaging. Client Workshops were held to:
- Confirm the detailed scope of the Market Maps
- Confirm the key messaging that the Market Map needed to convey to the target audiences
Key Deliverables
FirstPartner delivered the fully researched and client branded Market Map in electronic format to allow distribution through digital and printed media.
Results
The Market Map is currently in use by Telecom Express in client and partner engagements as a key tool to communicate their capabilities.
