Ringo – MVNO Go to Market

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The FirstPartner team have been really supportive, helping us to refine our proposition and business model and allowing us much needed additional resource and mobile market expertise

Luca Bigone
CEO Ringo

The Challenge

ICS communications is a successful Italian wholesale IP voice provider. ICS had identified a potential opportunity to launch a consumer MVNO – to be branded Ringo – targeting Italy’s large & diverse ethnic migrant population.

ICS needed a to rapidly develop and test the business model and Go to Market strategy for Ringo to ensure that it would effectively address the proposed target market while delivering a clear financial return.


FirstPartner deployed a small, expert team with a mix of business analysis and operational MVNO deployment experience to:

  • Define & size the target market segments
  • Develop a sophisticated revenue & cost planning model and business case
  • Support Go To Market strategy development
  • Provide guidance to the Ringo management team on key operational and customer service aspects of the service


The forecasting model developed by FirstPartner has proven an invaluable tool for Ringo in finalising its business model.  The Go to Market strategy provided the framework for the planning for the subsequent consumer launch.

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