BLYK – New Market Entry: Product Trial

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FirstPartner did what every good partner should do – made pur job easier by allowing us to focus on our core business whilst they took care of the analysing and validating our strategy. I would happily recommend FirstPartner to any business looking for in-depth analysis of their business’ positioning and worth to the market

Geoff Morley
Head of Strategy and Partnerships, BLYK

The Challenge

Seeking to expand its services into the United States, Blyk needed to demonstrate to US based clients that its proposition would be successful with American consumers.

Approach

A large-scale consumer trial was undertaken in North Eastern USA. FirstPartner managed the trial recruitment process and designed and delivered comprehensive quantitative and qualitative consumer research studies to test participant response to Blyk’s proposition.

Key Deliverables

  • Recruitment of 900 trial participants
  • Quantitative Participant Surveys and Focus Groups in New York
  • Analysis of research data and presentation of findings

Results

FirstPartner’s analysis and findings provided Blyk with powerful evidence to demonstrate the strength and depth of its proposition to potential clients and to formulate its strategy for the US market.

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