Downloads: Thought Leadership
Our Thought Leadership articles provide excellent insights into products, services, technologies and trends to provide you with insight on a wide variety of industry topics. All articles are free to download. If you would like to have more information or would like us to carry out more detailed analysis for you please contact us on +44 8798748700 or email us at hello@firstpartner.net
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The Explosion of Social Media and Virtual Goods in Payments
2010 was a significant year in the development of paid Social Media and Virtual Goods. With growth driven to a large extent by the explosion in social gaming, paid social media will have seen significant revenue growth through 2010 and will continue to see strong growth throughout 2011. |
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Mobile Media and Advertising in MENA Region
Nascent MENA mobile media markets show great potential. Find out more by downloading the presentation from our successful workshop held in conjunction with du Media Lab and Arab Advisors. |
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FirstPartner Augmented Reality Presentation from IBC 2010
The presentation was delivered by Tim Ellis at IBC 2010 in Amsterdam. It outlines players in the AR Value Chain, the AR Market Stimulation Drivers and the likely Hot Spots. |
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Mobile Payments – Can the M-PESA Model work in other markets?
Mobile payment systems such as M-PESA have demonstrated their attractiveness in countries where banks have achieved a low penetration of service access points. Richard Warren and Justin Davidson look at the opportunity to grow this model significantly by roll out of services in regions already regarded as being served by bank networks. |
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FirstPartner Presentation in the IBC 2009 Mobile Media Discussion Group ‘Managing and delivering the content’.
This presentation was delivered at the IBC conference on the 10th September 2009 by Richard Warren. This presentation discusses the current status of mobile advertising and the revenue stream potential. |
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Mobile Advertising and Mobile’s Position in the Internet Purchasing Experience.
This presentation was delivered at the Monetising the Mobile Internet in Tough Times on the 8th June 2009 by Richard Warren. This covers the current status of mobile advertising, the forecast we are about to publish on Mobile Advertising for Europe and models for delivering transactions through mobile. |
| Click here to download the document. |
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Successfully Deploying Mobile and Wireless Broadband Services in the Arab World.
Low fixed infrastructure penetration vs high wireless penetration is creating a market for wireless broadband services. A review in partnership with Arab Advisors looks at the market opportunities and lessons already learnt in Europe that should be considered. |
| Click here to download the document. |
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10 Ways to succeed in an economic recovery
Signs already exist that the tech sector is gaining momentum for recovery. Tim Ellis reviews 10 factors that should be acted on to maximise your company’s opportunity to succeed in the recovery. |
| Click here to download the document. |
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Time To Start Investing In Innovation?
Innovation is an important factor in driving a recovery. Tim Ellis identifies signs of significant investments underway to drive new product innovation in smartphone and portable media platforms in 2009. |
| Click here to download the document. |
