Downloads: Market Models
Western European Mobile Ad Market to hit €5 bn by 2015
Mobile advertising revenues across Western Europe will grow to €5.0 billion by 2015 according to the latest Forecast released by UK Research and Consulting firm FirstPartner.
The largest market will remain the UK which will see a compound annual growth rate of 63% to reach €1.14 billion or £ 1.0 billion by 2015. Germany and Italy will follow growing to €1.09 billion and €904 million respectively.
Growth in the market through to 2015 will be fuelled by:
- Google’s consolidated presence
- The increasing availability of rich media formats delivered to a rapidly growing population of smart phones
- Advertising through Facebook on mobile
- Growth in global economy
- Consumer use of smart phones
FirstPartner’s Mobile Advertising Forecast for Western Europe (2011-2015).
The Forecast provides projections of income from Mobile Advertising, across Western European countries from 2011 to 2015 for a variety of mobile advertising formats.
The Forecast can be used to support:
- Market sizing estimates.
- Business plan forecasts.
- Market entry planning.
The Forecast can also be used to model market projections such as:
- Dominant advertising formats and how they will emerge.
- How mobile advertising market revenue opportunities will develop.
The forecast is simple to use, requiring no prior knowledge or experience of Excel. It can be manipulated to compare different countries and ad formats and all data is presented in a graphical format.
The forecast is available free to interested companies on request. If you would like to know more please email mobilead@firstpartner.net or call 0870 874 8700 with full company and business contact details and we will get back to you.
