Product Launch
FirstPartner has successfully supported leading companies including Vodafone and TomTom with complex product launches. We have developed a Go to Market project management methodology designed to ensure complete coordination across all aspects of launch. Structured planning, monitoring and risk management coupled with effective launch team leadership ensure you achieve on-time and on-budget project delivery and a successful launch campaign. We can help you: Establish a robust launch project structure for your own team to manage and implement. Provide project management contractors to either integrate with or lead your team. We can also advise on the following key elements of the Go To Market process: Development ...
Proposition Development
A well defined proposition is the foundation for a successful launch. It ensures everyone involved in development and marketing has a common understanding and that all requirements are unambiguously defined. More importantly the right proposition is essential to ensure that you meet your target customers’ needs, are competitive and make money. The proposition should define everything that is needed to make your product or service a success. This includes: Your business objectives. Target customer segmentation. Customer value and benefits. End-to-end user experience. Market positioning. Pricing. Go to Market strategy. Business case. FirstPartner has worked with a number of clients to develop unique propositions. We base our proposition development work on ...
Customer Engagement
As sales & marketing budgets come under greater pressure and scrutiny, it is imperative to ensure that you getting the best return from your budget. Two things are critical in either direct or indirect sales strategies, Sales Effectiveness and Sales Efficiency. Sales Effectiveness is about ensuring that you get the maximum return on sales time and training investments. This requires a full sales support package profiling target customer segments and their needs, compelling propositions to satisfy these needs and up to date key customer and competitor information to support account strategy development. Sales Efficiency is about reducing unnecessary cost and wastage in ...
Market Insight
A clear, fact based understanding of the market opportunity is fundamental to the development of any product, investment decision or business plan. FirstPartner combines research skills with financial modelling and innovative presentational approaches to give you deep but concise insights into the markets you are addressing. Projects typically include: Qualitative and quantitative customer insight research. Competitor and partner profiling. Market trend analysis. Market definition and sizing. Our Market Maps have been widely used by industry clients, government agencies and conference organisers to provide a simple summary of market structures and trends and act as a real focus for discussion and debate. Click here to see how ...
