Client Testimonials

"FirstPartner delivered a deep and insightful piece of research presented in an easy to use visual format. The Market Map has provided us with a valuable tool to communicate the full value we can deliver."  

Rob Ellis, Managing Director

"FirstPartner did what every good partner should do – made our job easier by allowing us to focus on our core business whilst they took care of analyzing and validating our strategy. I would happily recommend FirstPartner to any business looking for in-depth analysis of their business’ positioning and worth to the market."          

Geoff Morley, Head of Strategy and Partnerships


“FirstPartner delivered a deep and insightful piece of research and analysis which was very well received within Oracle and has given us a valuable additional perspective for addressing this market”   

Gordon Rawling, EMEA Marketing Director, Oracle Communications

“FirstPartner have been critical to our success with two of the most complex and challenging Go to Market projects we have ever undertaken.  They really became an integral and valued part of our team.”                

Lucien Groenhuizjen,  MD TomTom DC&P




Download our new 2014 Interactive Entertainment and Multiscreen TV & Video Market Maps plus Data Driven Marketing, Automotive Infotainment & more.


2014 Interactive Entertainment and Multiscreen TV & Video Market Maps Released at IBC 2014

2014 Mobile Payments & Banking Map Now Available

New FirstPartner Market Map Shows How Data Is Driving Marketing Initiatives

Wearables - Getting Under the Hype

 The 2014 Interactive Entertainment and Multiscreen TV & Video Market Maps have been released at IBC 2014 and are now available for download. The Interactive Entertainment Market Map provides updated views on the developments in available channels, consumption behaviour and business models and how these are related to deliver the Interacti

The 2014 version of our popular Mobile Payments and Banking Market Map is now available for download.  The Map includes recent significant developments in this fast moving area including the launch of UK interbank P2P mobile payments service Paym, the adoption by Visa and Mastercard of HCE and the US commercial launch of ISIS.  The last y

As highlighted in the FirstPartner 2014 Data Driven Marketing Market Map, Teradata recently reported that 75% of Marketers worldwide are implementing Data Driven Marketing (DDM) initiatives.The map describes the complex ecosystem of the DDM, summarising how consumers are profiled, how the resulting data is used and who processes it.  It o

Wearables were the big theme at Mobile World Congress 2014 with majors including Sony and Samsung heavily pushing their smart watches and the Fitbit stand in the main walkway getting a serious amount of attention.  We joined in by taking our newly published Wearbles Market Map that is now available for download. The Map summarises th