Client Testimonials

“FirstPartner’s work brought clarity to our understanding of a complex, challenging market and the research received great feedback from the WEX team. The project helped us to build a focussed Go to Market strategy with confidence.”
Myles Stephenson, Managing Director, WEX Europe

"FirstPartner did what every good partner should do – made our job easier by allowing us to focus on our core business whilst they took care of analyzing and validating our strategy. I would happily recommend FirstPartner to any business looking for in-depth analysis of their business’ positioning and worth to the market."          

Geoff Morley, Head of Strategy and Partnerships


“FirstPartner delivered a deep and insightful piece of research and analysis which was very well received within Oracle and has given us a valuable additional perspective for addressing this market”   

Gordon Rawling, EMEA Marketing Director, Oracle Communications

“FirstPartner have been critical to our success with two of the most complex and challenging Go to Market projects we have ever undertaken.  They really became an integral and valued part of our team.”                

Lucien Groenhuizjen,  MD TomTom DC&P




Download our new 2015 Mobile Marketing Market Map - plus Mobile Payments & BankingM2M & IoT,  Automotive Infotainment and more...



Internet of ME Market Map released at Technology Expo

FirstPartner Keynote at Technology Expo

TV Data Market Map Released at IBC 2015

2015 Mobile Marketing Map Brings the New Mobile Ad Landscape into Focus

Is In-Vehicle Infotainment changing fast enough?

New Whitepapers on TV & Video Research Released at NAB

FirstPartner’s brand new Internet of ME Market Map, released at the Technology Expo, is now available for download.   

The Map provides an essential, visual snapshot of today’s highly complex landscape surrounding an individual engagement. It highlights technologies and data sources emerging that can be used to shape the engagement and journey ex...

FirstPartner will be delivering a keynote address and participating in panels at the Contextual Tech stream of the Technology Expo event on 5/6 October. The session will look at issues in delivering expectations in personalised and contextualised experience along with the release of the FirstPartner Internet Of Me Market Map

Click here for furthe...

FirstPartner has joined forces with leading TV data analytics company Genius Digital to produce a TV Industry & Data Market Map to help bring some clarity to this embryonic and currently confusing field.  The Map has just been launched at IBC 2015 in Amsterdam and is available on the Genius Digital Stand 14.F33.

Big data analytics promises to rev...

FirstPartner’s brand new Mobile Marketing Market Map is now available for download.   We have given the map a major overhaul to reflect the significant developments that have taken place in the sector over the last couple of years. 

The Map provides an essential, visual snapshot of today’s highly complex mobile advertising and mobile marketing la...

As illustrated in our new Automotive In-Vehicle Infotainment Market Map - now available for download - the Infotainment landscape is set to change radically; but will the rate of change be accelerated sufficiently for it's role to be central in the upcoming opportunities?

FirstPartner IoT & M2M Market MapThe landscape is being already being changed by surrounding consumer techno...

NAB, the world’s leading broadcast and media show, kicked off in Las Vegas last week. Key themes at the show will include continuing rise of TV Everywhere and OTT video and the challenges of managing and delivering media in the cloud.
FirstPartner recently worked with Interxion, Europe’s leading provider of cloud- and carrier-neutral colocation ...