Client Testimonials

"FirstPartner delivered a deep and insightful piece of research presented in an easy to use visual format. The Market Map has provided us with a valuable tool to communicate the full value we can deliver."  

Rob Ellis, Managing Director

"FirstPartner did what every good partner should do – made our job easier by allowing us to focus on our core business whilst they took care of analyzing and validating our strategy. I would happily recommend FirstPartner to any business looking for in-depth analysis of their business’ positioning and worth to the market."          

Geoff Morley, Head of Strategy and Partnerships


“FirstPartner delivered a deep and insightful piece of research and analysis which was very well received within Oracle and has given us a valuable additional perspective for addressing this market”   

Gordon Rawling, EMEA Marketing Director, Oracle Communications

“FirstPartner have been critical to our success with two of the most complex and challenging Go to Market projects we have ever undertaken.  They really became an integral and valued part of our team.”                

Lucien Groenhuizjen,  MD TomTom DC&P




Download our new 2014 Wearables Market Map, plus Automotive Infotainment, Mobile Payments & other recent Maps.



UK Mobile Advertising Spend Exceeds £1 Billion

Wearables - Getting Under the Hype

Mobile Payments Mapped for 2014

Understanding the Smart Viewer

The newly published IAB/PwC  UK Digital Adspend Study has  confirmed that mobile advertising spend exceeded £1billion in the year to December 2013. FirstPartner’s 2014 to 2018 mobile advertising spend forecast for the UK has been released to coincide with the IAB/PwC announcement (and we are happy to say it has once again

Wearables were the big theme at Mobile World Congress 2014 with majors including Sony and Samsung heavily pushing their smart watches and the Fitbit stand in the main walkway getting a serious amount of attention.  We joined in by taking our newly published Wearbles Market Map that is now available for download. The Map summarises th

The 2014 version of our popular Mobile Payments and Banking Market Map is now available for download.  The Map includes recent significant developments in this fast moving area including the launch of UK interbank P2P mobile payments service Paym, the adoption by Visa and Mastercard of HCE and the US commercial launch of ISIS.  As always

 FirstPartner's Richard Warren contributed to a wide ranging debate on the evolution of viewer interactaction with TV and video content in an IBC conference session entitled "Smart Viewers, Dumb Screens" in September.  The Market Map that FirstPartner created for the session is now available for download. The sessi