Client Testimonials

“FirstPartner’s work brought clarity to our understanding of a complex, challenging market and the research received great feedback from the WEX team. The project helped us to build a focussed Go to Market strategy with confidence.”
Myles Stephenson, Managing Director, WEX Europe

"FirstPartner did what every good partner should do – made our job easier by allowing us to focus on our core business whilst they took care of analyzing and validating our strategy. I would happily recommend FirstPartner to any business looking for in-depth analysis of their business’ positioning and worth to the market."          

Geoff Morley, Head of Strategy and Partnerships


“FirstPartner delivered a deep and insightful piece of research and analysis which was very well received within Oracle and has given us a valuable additional perspective for addressing this market”   

Gordon Rawling, EMEA Marketing Director, Oracle Communications

“FirstPartner have been critical to our success with two of the most complex and challenging Go to Market projects we have ever undertaken.  They really became an integral and valued part of our team.”                

Lucien Groenhuizjen,  MD TomTom DC&P




Download our new 2015 Mobile Marketing Market Map - plus Mobile Payments & BankingM2M & IoT,  Automotive Infotainment and more...



2015 Mobile Marketing Map Brings the New Mobile Ad Landscape into Focus

Is In-Vehicle Infotainment changing fast enough?

New Whitepapers on TV & Video Research Released at NAB

Industrial IoT Set to Drive Early Adoption

FirstPartner’s brand new Mobile Marketing Market Map is now available for download.   We have given the map a major overhaul to reflect the significant developments that have taken place in the sector over the last couple of years. 

The Map provides an essential, visual snapshot of today’s highly complex mobile advertising and mobile marketing la...

As illustrated in our new Automotive In-Vehicle Infotainment Market Map - now available for download - the Infotainment landscape is set to change radically; but will the rate of change be accelerated sufficiently for it's role to be central in the upcoming opportunities?

FirstPartner IoT & M2M Market MapThe landscape is being already being changed by surrounding consumer techno...

NAB, the world’s leading broadcast and media show, kicked off in Las Vegas last week. Key themes at the show will include continuing rise of TV Everywhere and OTT video and the challenges of managing and delivering media in the cloud.
FirstPartner recently worked with Interxion, Europe’s leading provider of cloud- and carrier-neutral colocation ...


As illustrated in our new IoT & M2M Market Map - now available for download - the explosion in IoT adoption is currently limited due to the predominantly proprietary solutions in the marketplace. Many of these only address a single need at present, though capabilities have been designed into many to enable them to become central hubs. Additional...